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Concept / Sample Campaign
DIGITAL CAMPAIGN2024 · Multi-Channel RolloutSample Strategic Framework
Digital Marketing Campaign & Multi-Channel Creatives
Integrated digital marketing ecosystem — paid social ads, programmatic display banners, conversion landing pages, and email marketing workflows.
Client / BrandSample Concept — Lumina Circadian Smart Lighting
Campaign RoleLead Digital Strategist & Campaign Art Director
Core ChannelsInstagram, Meta, LinkedIn, YouTube
Creative ToolsFigma, Adobe Photoshop, Adobe After Effects
The Creative Big Idea
“Reclaim Natural Solar Rhythms Inside Your Home”
Cutting through digital ad blindness by abandoning generic lifestyle photography in favor of kinetic typography, high-contrast dark mode interfaces, and verified data teardowns.
Interactive Format Simulator
MN
medianest.agency
PATTERN INTERRUPT
Digital Marketing Campaign & Multi-Channel Creatives
3.4k 142
medianest.agency Integrated digital marketing ecosystem — paid social ads, programmatic display banners, conversion landing pages, and email marketing workflows.
01
Campaign Brief & Target Audience ICP
The Marketing Challenge
Explain complex circadian science in less than 3 seconds on mobile feeds without overwhelming prospective buyers.
Campaign Objective
Acquire high-intent residential and hospitality customers while establishing circadian wellness education.
Primary Conversion Goal
Direct qualified sign-ups and pipeline velocity.
Ideal Customer Profile (ICP)
Interior Architects, Remote Knowledge Workers & Sleep Optimizers
Invests in sleep hygiene, biohacking, and minimalist home architecture.
Pattern Interrupt Visual Hook in <2.5s
Zero generic stock photography
02
Campaign Strategy & Content Pillars
Strategic Narrative & Full-Funnel Architecture
Connect visual warmth with scientific sleep data, driving users from social curiosity to an interactive circadian calculator landing page.
TOFU · Awareness
Pattern Interrupt
Provocative industry questions and bold visual contrasts to stop the feed scroll.
MOFU · Consideration
Education & Proof
Tactical teardowns, benchmark data infographics, and detailed feature carousels.
BOFU · Conversion
Frictionless Offer
Single-click beta passes, interactive demos, and risk-free trial invitations.
Content Pillars & Editorial Distribution
Circadian Science & Sleep Teardowns40%
Establish scientific proof linking light spectrums with melatonin production. · Infographic Ads, Interactive Sleep Calculator
Architectural Room Transformations30%
Display breathtaking before/after living room transformations. · Split-Screen Carousel Ads, Video Room Tours
Customer Testimonials & Sleep Data20%
Validate real-world sleep score improvements with wearable tracker data. · Wearable Metric Cards, Customer Case Studies
Seasonal Wellness Promotions10%
Drive seasonal upgrade purchases with bundle incentives. · Promotional Banners, Email Exclusive Offers
03
Visual Language & Social Style Guide
Aesthetic Direction
Kinetic Dark Mode Minimalism
Utilizing obsidian-dark canvases paired with electric blue and neon volt accents. Large sans-serif headlines optimized for high-speed thumb scrolling with instantaneous semantic readability.
Maximum 7 words per primary feed hook
Dynamic motion blur & UI screen zoom overlays
Kinetic Typographic Pairing
Plus Jakarta Sans + JetBrains Mono
Heavy, ultra-bold headline weights for instantaneous impact in mobile feeds, coupled with high-precision monospace accents for metrics, timestamps, and interface callouts.
SAMPLE HOOK: “Most teams track tasks. Elite teams engineer velocity.”
Digital & Social Color Spectrum
Click swatch to copy HEX#F59E0B
Amber Sunrise
Morning Light Accents & Primary CTA
#EA580C
Warm Terracotta
Evening Mode Badge & Secondary Focus
#1E1B4B
Deep Midnight Slate
Nighttime Sleep Mode Canvas
#FEF3C7
Soft Linen Cream
Background Canvas & Ambient Fill
04
Ad Creative System & A/B Creative Testing
A/B Creative Hypothesis & Hook Testing
Testing visual curiosity vs. direct workflow frustration callouts across Meta and LinkedIn.
Winning Variation
Meta Ads & Pinterest
Concept A: The 24-Hour Room Shift
Hook Angle
Time-lapse video of a modern living room transitioning through all daylight phases
Visual Execution
Seamless looping motion graphic with Kelvin temperature ticker
Call-To-Action
See Your Room in Circadian Light
05
Multi-Platform Channel Adaptations
Meta Ads (Facebook & Instagram)
1:1 Carousel & 9:16 Story Ad
Interactive swipe-to-shift lighting color demo.
Google Display Network (GDN)
300x250, 728x90, 300x600 HTML5
Dynamic animated temperature gradients matching user local time of day.
Klaviyo Email Automations
Mobile-Optimized Responsive HTML
5-part educational onboarding series nurturing prospective homeowners.
06
Content Calendar & Campaign Timeline
Weeks 01–02
Phase 01: Top-of-Funnel Education
Educating audiences on blue light sleep destruction via carousel teardowns.
Sleep Science Infographics
Display Ads Launch
Calculator Landing Page
Weeks 03–04
Phase 02: Retargeting & Social Proof
Targeting calculator visitors with verified customer bedroom transformations.
Testimonial Carousels
Dynamic Retargeting Units
Architect Spotlight
Weeks 05–08
Phase 03: Exclusive Bundle Offer
Frictionless checkout promotions for multi-room home bundles.
Urgency Email Sequence
VIP Bundle Banners
SMS Push Notifications
07
Campaign Showcase & Tools Used
Paid Social Ad Creative System
Multi-ratio ad variants tested across Meta Advantage+ and Pinterest
Digital Landing Page Creative Direction
High-converting interactive landing page wireframe with circadian rhythm lighting visualizers
Automated Lifecycle Email Workflow
Modular email template suite engineered for dark/light mode inbox compatibility
Campaign Tech & Motion Stack
Tools utilized for motion graphics, video editing, social templates, and audience analytics.
FigmaAdobe PhotoshopAdobe After EffectsHTML5 AnimationKlaviyo
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